Students will explore media forms such as commercials, public service announcements, movie scenes, documentaries, and music videos.

Skills learned will include an introduction to pre-production planning and writing, production, postproduction, camera techniques, equipment use, video editing and graphics and sound editing.

Additional emphasis in this course will be media literacy and digital citizenship, encouraging students to think critically to analyze current media forms as well as media industry practices.

After successfully completing this course, students should be able to:

• Outline an overview of the media industry including economics, marketing, interviewing and production.
• Gain an understanding about the history of A/V, pre-production, production, and postproduction.
• Outline appropriate use of digital and analog video systems, software applications, and communication and networking components.
• Compare, contrast, and appropriately describe the various input, processing, output, and primary/secondary storage devices.
• Outline options relating to the selection, acquisition, and use of software taking under consideration its quality, appropriateness, effectiveness, and efficiency.
• Compare and contrast linear and nonlinear editing.
• Express personal creativity and effectively translate these creative ideas into demo video
  • Productions; demos of the mixing of audio and sound techniques, including common audio problems.
• Describe camera placement and operations, including basic theory of camera color balancing, camera optics, visual composition, light levels, and the use of special filters.
• Outline appropriate lighting techniques.