BSc. in Marketing (Asynchronous)
Master brand strategy, digital marketing, consumer behavior, and integrated marketing communications with a programme designed to prepare you for success in today's dynamic marketing landscape—delivered in a flexible, fully asynchronous format.
Who this Asynchronous Option is For
This flexible learning format is ideal for:
- ✓ Working marketing professionals seeking formal credentials
- ✓ Social media managers and digital marketers expanding their expertise
- ✓ Entrepreneurs building strategic marketing skills
- ✓ International students in different time zones
You'll complete the same comprehensive marketing curriculum with real-world case studies and projects, with the added benefit of learning on your schedule.
Programme Overview
The Bachelor of Science in Marketing equips students with strategic marketing skills including brand management, digital marketing, consumer behavior, market research, and integrated marketing communications. This programme prepares graduates to create, execute, and measure marketing strategies in today's data-driven, multi-channel environment.
What you'll learn
- ✓ Strategic brand development and management
- ✓ Digital marketing and social media strategy
- ✓ Consumer behavior and market psychology
- ✓ Market research and analytics
- ✓ Integrated marketing communications
- ✓ Content marketing and storytelling
Core Marketing Modules
- • Principles of Marketing & Marketing Management
- • Brand Management & Strategic Branding
- • Digital Marketing & Social Media
- • Consumer Behavior & Market Psychology
- • Market Research & Analytics
- • Advertising & Promotional Strategy
- • Integrated Marketing Communications
- • Content Marketing & Storytelling
Programme Structure
- ✓ Six intakes and six cycles per year
- ✓ Students take 1-2 courses each cycle
- ✓ Scheduled proctored exams each cycle
- ✓ Programme should be completed within 4 years
- ✓ Students have the flexibility to switch to the synchronous online modality
Career Opportunities
Brand manager, digital marketing specialist, marketing analyst, social media manager, content strategist, marketing coordinator, and advertising manager.
Professional Development
Strong foundation for industry certifications such as Google Analytics, HubSpot, Facebook Blueprint, and other digital marketing credentials.
What Asynchronous Learning Means
Asynchronous learning means you are not required to attend live online classes at a fixed time. Your course materials (readings, recorded lectures, case studies, and assessments) are available online, and you complete them within set weekly deadlines.
Key features
- ✓ Access lessons and marketing resources 24/7 and study when it best fits your schedule—before work, after work, or weekends
- ✓ You'll still have due dates, activities, and graded tasks each week
- ✓ Get guidance through forums, messages, instructor feedback, and weekly learning pathways
- ✓ Complete marketing campaigns and projects on your own schedule
How This Impacts Your Studies
Entry Requirements
For Jamaican Students
To be unconditionally admitted to complete UCC undergraduate programmes, individuals should possess a minimum of five (5) subjects at the GCE or CSEC level (including the mandatory English Language and Mathematics) at grades A, B, C or 1, 2, 3 respectively. A CSEC pass at level 3 must have been obtained since 1998.
- • Candidates who have a minimum of 4 CXCs can also apply pending the outstanding CXC subjects or can opt to do UCC replacement courses Core Mathematics, English for Academic Purpose and Fundamentals of Accounting.
- • Candidates can opt to apply under the Mature Entry option. To be accepted, applicants must be working for 5 years or more and be at a minimum age of 25 years. Academic qualifications, a detailed resume, a job letter and 3 professional references will be required.
Honours Programme
Students with 8 CXC/GCE subjects including Mathematics and English Language at Grade 1 may be eligible for a 25% tuition waiver during the first year. Terms & Conditions
For International Students
Click here to view our admission requirements for international students.
Tuition & Intakes
Tuition Fees
Available Intakes
Ready to Apply?
Apply online for the UCC Global Asynchronous option. Once submitted, our team will guide you through the next steps.