Marketing
Offered by The University College of the Caribbean
1 Year Diploma Course
The UCC Diploma in Marketing is ideal for Persons in Marketing or other related positions within their organisations or persons wishing to pursue a career in marketing.
Course Objective
To equip participants with the skills and competencies required to improve the marketing management process within their organisations.
Programme Structure of the
Diploma in MARKETING
DURATION: 1 YEAR
| Core Courses | Credits | |
| MKT012 | Basic Overview of Marketing | 1.5 |
| MKT022 | Quantitative & Qualitative Aspects of Marketing | 1.5 |
| MKT032 | Behavioural & Communication Aspects of Marketing | 1.5 |
| MKT 042 | Marketing Management | 1.5 |
| MKT052 | Personal Selling, Sales Promotion & Sales Management | 1.5 |
| MKT062 | International Aspects of Marketing | 1.5 |
| PRM002 | Major Project | 1.5 |
| Total | Diploma in Marketing | 10.5 |
| Contact Hours | ||
The following table shows the pre-requisites and recommended sequencing of course in each term.
Recommended Sequence for Part-time Students
Diploma in Marketing
| Term | Course Title | Course Code | Prerequisite Code |
| Year 1 | Year 1 Part-Time | ||
| Term 1 | Basic Overview of Marketing | MKT012 | - |
| Quantitative & Qualitative Aspects of Marketing | MKT022 | - | |
| Term 2 | Behavioural & Communication Aspects of Marketing | MKT032 | - |
| Marketing Management | MKT 042 | - | |
|
Term 3 |
Personal Selling, Sales Promotion & Sales Management | MKT052 | |
| International Aspects of Marketing Major Project | MKT062 | ||
| Major Project | PRM002 |
ENTRY REQUIREMENTS
- Minimum 3 GCE or CXC O’Level subjects with passes at A, B or C / 1 or 2 (including English Language and Mathematics). Participants with CXC passes at level 3 since 1998 are also eligible.
- Other qualifications that may be considered by the Department of Studies as equivalent.
- Relevant experience in a managerial position will usually be considered in addition to the above.
PROGRAMME SCHEDULE
- Duration : Approximately 1 year
- Schedule for Kingston: Early Bird (Morning) Monday- Thursday (7:00 a.m. – 8:30 a.m.)
Sundays (9:00 a.m.- 4:00p.m.) - Evenings (5:30 p.m.- 8:30 p.m.) for all other campuses
Registration / Student Support
| For further information, contact:Toll Free: 1-888-CALL-UCC Phone: (876) 665-3000 Fax : (876) 968-1926Email: enrollmentadvisors@ucc.edu.jmThe University College of the Caribbean 17 Worthington Avenue Kingston 5 Jamaica, W.I.(hours: 8:30:am – 6:30 pm Mon-Thur Eastern) (hours: 8:30:am – 5:30pm Fri Eastern) (hours: 8:30:am – 5:30pm Sun Eastern) (visits: welcome via appointment) |
