B.Sc Marketing
Offered by UCC
4 Year Degree Course
Today’s businesses require creative marketing professionals who understand the dynamics of a competitive economy. They are focused on consumer needs, possess the ability to translate those needs into products and services and then selling them for a profit. Those who excel in the field of marketing possess special skills: intuition, logic, creativity, well developed analytical skills and leadership abilities. No doubt, a good marketer is a necessary adjunct to the profitability and hence, the success of any business.
Course Objective
The Bachelor of Science Degree in Marketing from the University College of the Caribbean(UCC), is so structured to give aspiring marketing specialists an opportunity to develop the knowledge, analytical skills and techniques used by successful marketing professionals. The curriculum has been designed to include the most current trends, techniques and practices of contemporary marketing.
Faculty
Classes will be taught by professionals, men and women who work in the fields they teach and who are thus able to provide a practical link between the theories of the classroom and the realities which exist in the world of marketing.
Target Group
This degree programme is specially designed for persons:
- Who are currently working in the field of Marketing or who aspire to be in Marketing and want to upgrade their skills and competencies
- Who have recently left high school who wish to pursue a career in the field
- Who intend to pursue further studies in the area.
Programme Description
1) A lower level general business component. On completion of this component the student will be awarded the Associate of Science Degree in Business Administration.
2) An upper level component of specialised study in Marketing. On completion of this component the student will be awarded the BSc. in Marketing.
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PROGRAMME SCHEDULE |
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The Bachelor of Science Degree in Marketing is a part-time programme which is delivered over two years and a term. Students enter at the Upper Level (year three) after completing the Lower Level of the programme which is the Associate Degree in Business Administration or an equivalent sixty (60) college credits. |
| Term | Course Title |
Course Code |
Prerequisite |
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| Year 3 | Upper Level | |||
| 1 | Critical Thinking |
ENG 300 |
None |
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| rm | English for Tertiary Students |
ENG 301 |
CXC English |
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| Te | Public Speaking for Professional |
ENG 302 |
ENG 104 |
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| 2 | Social Psychology |
SOC 300 |
SOC 100 |
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| rm | Introduction to Advertising |
MKT 301 |
MKT 201 |
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| Te | Public Relations |
MKT 302 |
MKT 201 |
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| 3 | Marketing Management |
MKT 300 |
MKT 201 |
|
| Term | Introduction to Financial Management |
FIN 300 |
ACT 200 / Principles of Accounting |
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| Management Information Systems |
MIS 400 |
ITT 100 |
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| Year 4 | ||||
| Term 4 | Consumer Behavior |
MKT 401 |
MKT 300 |
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| Integrated Marketing Communication | MKT 402 |
MKT 201 |
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| Market Research | MKT 403 |
MKT 300 / MTH 201 |
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| Term 5 | Strategic Management |
MGT 400 |
BUS 100 / MGT 200 |
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| Sales Management | MKT 404 |
MKT 201/ MGT 200 |
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| Retail Management | MKT 405 |
MKT 300 |
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| Term 6 | International Marketing |
MKT 406 |
MKT 300 |
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| Strategic Marketing | MKT 407 |
MKT 300 |
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| International Business Management | BUS 400 |
BUS 100 / MGT 200 / ENC 202 |
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| Term 7 | Small Business Entrepreneurship |
BUS 401 |
BUS 100 / MGT 200 |
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| Spanish for Business | SPA 100 |
None |
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| Major Project | PRC 403 |
Completion of all modules |
Admission Requirements
- As a lower division student, students must complete requirements for an associate degree, that is, applicants must possess a minimum of 5 CXC (General) or GCE O’level passes including English Language and Mathematics or
- Be at least 26 years of age or older, with at least five (5) years’ work experience and have in the opinion of the Institute the capability to do the standard of work required for the programme. These candidates may be required to perform at a satisfactory level on a prescribed aptitude test and/or a selection interview or
- As an upper division student, you may enter if you have an Associate Degree in Business Administration from UCC’s Associate Degree in Business Studies or have completed 60 semester credits of work from an accredited college or university; only transferrable credits apply.
PROGRAMME SCHEDULE
- Candidates entering the programme in the first year (Lower & Upper Division):
Part-time (evenings or Sundays) 4 years - Candidates entering the programme in the third year (Upper Division only):
Part-time (evenings or Sundays) 2 years
Registration / Student Support
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